Allen has guided the development of Seminole Gaming into one of the world’s most successful casino and integrated resort operators, with seven casino locations throughout Florida. The renovated Hard Rock hotel-casino seeks to challenge that approach by making the casino one of many activities available to guests.Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida since 2001, James F. Before, hotel-casinos were little more than what the name implies, a hotel with a casino, and they rarely attracted guests uninterested in gambling, said Michael Pollock, managing director of gaming research company Spectrum Gaming Group. The long list of amenities represents a change in the business model. Nineteen different restaurants span the complex. A new seven-story, 168-room hotel building sits adjacent to the guitar tower and has swim-up rooms on its first floor. Outside, a 13.5-acre water oasis: a lake with kayaks, full-service cabanas with flat screen TVs, and a man-made beach.

In another, the hotel lobby, flooded with light from the floor-to-ceiling windows.

In one direction stretches the expanded 195,000-square-foot casino and new 7,000-person, Broadway-ready entertainment venue. Pedro Portal enter the new hotel through an enormous dome-shaped atrium called the Oculus, where a light, water and fire show awaits. The new Seminole Hard Rock Hotel & Casino, the world’s first guitar-shaped hotel in Hollywood Florida, on Wednesday, October 16, 2019.

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